TRADITIONAL TV NETWORKS VS STREAMING PLATFORMS: THE TRANSFORMATION OF COMPETITION AND THE FUTURE OF NEW CONTENT, WITHIN THE CONTEXT OF CHANGING VIEWING TRENDS AND INNOVATION

Linear broadcasts have long been recognized as established television formats, relying on scheduled programming via satellite. In contrast, on-demand streaming operate on subscription models, with Netflix, major competitors, and niche players serving as dominant forces. As media consumption habits shift, rivalry between broadcast stations and strea